Some of the schools our clients have been admitted to
We connect you with the best advisors for your case
We’ll match you up with graduates that have succeeded at the institutions you want to go to, published authors on admissions, ex-admissions officers, and even counselors with graduate degrees specifically in higher education (in many cases, our advisors have more than one of the attributes mentioned).
Further, while you’ll work one-on-one with your specific advisor, other counselors with specific-area expertise will be looped in as well, for no extra charge.
For example, while a student applying to a particular school may work with an ex-admissions officer at that school, they may also get help from a PhD student in the field that they are interested in to decide which undergraduate program would provide the best jump-off point for that PhD.
We help you focus on the things that matter
1. It’s not about being yourself; it’s about being your best self.
You don’t have to work with us, but before you apply for anything, please promise us you’ll at least do these two things:
1. Before you start the application process, get the smartest person that knows you well to write down five unique things about you, so you know what’s really special about you versus everyone else.
2. Make sure an excellent writer (not just any one of your friends, unless one of them really is a great writer) reads your whole application before you turn it in.
2. The details are not “just” details. They make or break the application.
Basically, when you look at a website, you are often shown one of several versions of the page. You then take an action based on what you see on the page. The version of the page that results in the most desirable action (like buying something, or signing up for an email list) is the one that is chosen as the winner and that is then shown to 100% of the users going forward.
For example, back in 2008 the Obama campaign showed several versions of its website to visitors. Below are two of the (many) versions.
So, for example, visitors to the site were shown either the page to the left (Version 1) or the page to the right (Version 2).
The goal was to test which images and text on the website would make people want to sign up more and, eventually, donate.
Now, both of the pages above look pretty good, right? You would guess that they resulted in a similar number of signups and donations, wouldn’t you?
But they didn’t.
The winning variation (Version 2) had a sign-up rate of 11.6%. The original page had a sign-up rate of 8.3%. That’s an improvement of 40.6% in the sign-up rate.
An over 40% improvement means A LOT. That best page resulted in 2,880,000 more sign-ups than the original page. Overall, each email address ended up donating an average of $21 to the Obama campaign. That means the improvement led to an additional $60 million in donations. One of the key reasons Obama beat McCain in 2008 was that Obama simply had about $280 million more dollars than McCain to spend in the general election.
Now, what does this mean to you? It means that tiny changes in the details of your application can result in massive improvement in the odds of getting accepted.
In the case of the Obama campaign, a few subtle tweaks meant that visitors were over 40% more likely to sign up to be on the email list. Similar effects can easily be achieved on applications.
We’ve reviewed hundreds of applications, so we’ve seen what works and what doesn’t. We’ve looked around, and we’re pretty sure we’re the only admissions counselors that get this concept.
3. Don’t work harder. Work smarter.
This is complete nonsense. De-stress yourself by cutting out filler activities, and instead focus on exploring and breaking ground on your real, genuine interests. This is how you become a truly great applicant (and person, for that matter).
We’ll show you how to focus on the things that matter to you and to pursue them in unique ways that leave schools truly impressed.
Ultimately, you’ll improve your odds of getting in and have less stress than your peers.
4. Ultimately, it’s not about what you want. It’s what the institution wants.
But pretty much every applicant would benefit from going to Prestigious School. This is not how you stand out.
Flip it around. What can you do for the school?
It’s not about what an honor it would be to go to there, it’s thinking about why the school should be honored to have you there.
It’s not about your personal interests and goals, it’s about the institution’s interests and goals.
To think this way, you of course have to understand what the school’s interests and goals are, and how you can further them.
Of course, everyone else gets it completely backwards.
The same strategies used by the kids of hedge fund managers, tech CEOs, and law partners
But this isn’t for everyone
We can afford to be selective about who we work with. We would rather work with a small group of students that are committed to taking action than a large group of wannabes who are looking for someone to do all their work for them.
We’re not for you if…
- You’re looking for a magic bullet that gets you into Stanford with zero work.
- You have a 2.0 GPA, 1000 on the SATs, and you call us the day before the applications are due and expect us to get you into Harvard. We’re pretty incredible, but we’re not miracle workers.
- You have to go into long-term debt to work with us (credit card debt you won’t be able to pay off immediately). We have a couple of books out already, and we’re working on more and other more affordable products to help you out.
Who this is for
- You’re someone that follows through, and you’re ready to get what you want.
- You’re smart and we don’t have to dumb things down for you.
- You’re comfortable putting yourself out of your comfort zone (e.g., practicing interviews in front of a video camera, etc.).
- You’re willing to invest in yourself, knowing that not only getting into the college of your choice but discovering your real interests and exploring them in ways that push you to think differently and help others will pay off for the rest of your life.
The earlier you start working on and thinking about this, the higher your chances are of getting in. It’s really that simple.
We can take the same graph from the top of this page, swap out the title for “Chances of Getting In” and replace the x-axis with “When Student Got Started” and the line would look pretty much exactly the same.
Our challenge to you
You’ve just read over 3,000 words outlining the key principles we use to help applicants beat the odds at the most competitive institutions in the world. You’ve also seen the testimonials and the results we’ve produced.
We’ve all been here before. We’ve walked out of a class, or a conference, or finished a book and felt incredibly motivated. Now think back to what happened days later.
Did the motivation last?
That’s where Application Advisors comes in. We all need help to keep us focused on the most important work instead of getting distracted and discouraged.
Figuring out the college game is hard. At best, nobody teaches us how. At worst, we’re given advice that actually hurts our chances!
If you’ve taken the time to read this, it’s clear you want to make a change. You have three choices today:
- You can continue believing that going to the college of your choice is for “other people” with connections or ridiculous talents.
- You can tell yourself you need to “figure some things out first.” When is that going to happen though?
- Or you can take action – working with us to implement proven strategies that have worked to help students just like you focus on what really matters and get into the college you want.
It’s your decision.
Here’s one last takeaway though:
Please, don’t accept mediocrity. Some people say it’s un-cool to be ambitious. We find that idea ridiculous.
We love people who want more and are willing to put in the work and get it. We want you to demand more of yourself: to throw away assumptions that you should just work “harder” and “do more stuff” to get into college, and to stop and think about how you can really make a dent in the universe.
Sometimes we limit ourselves, saying, why should I ask for help? But think back to the last time you got a helping hand. Maybe it was a teacher who pointed you in the right direction… or a brother… or a parent.
Sometimes, we all just need some help. And we want to give you that push to go further than you ever thought you could.
Of course there will always be another reason to wait.
Of course you could put it off or find a reason to do it later. But if you’re done wishing, if you can afford it, then we’d like to invite you to join right now.
As our parents used to tell us, “A year from now, you’ll be a year older, what are you going to do?”